Godwin has owned a Heavenly Ham franchise in Tupelo for 14 years. On Tuesday, the store in Gloster Creek Village opened as a HoneyBaked Ham.
"People won't be able to tell the difference in our lunch menu," Godwin said. "It was time for us to go ahead and do it and we're excited about the change."
Godwin said he has been in the HoneyBaked Ham system since it bought Heavenly Ham in 2002.
"This year, they gave us the option to convert" and provided new signage and registers, he said.
"It's the same ownership, same staff, same menu," he said.
It's a refrain he and the five employees have had to repeat frequently this week. Godwin said he delivered an order Tuesday and it was in a HoneyBaked Ham sack. The customers weren't sure about the change.
"I said, 'Don't worry, it's the same sandwiches,'" he said, laughing.
He's not losing any items, but he is gaining a few with the change. Some new products include French silk pie, Key lime pie, barbecue, pot roast and coffee cakes. Prices will go up a few cents, he said, "but not enough to make a difference."
The restaurant takes walk-in orders, but Godwin said the bulk of his business is delivery, catering and take-out. Regular customers include downtown banks, corporate offices, the hospital and medical offices.
He said he's weathering the recession with the help of his regular customers, who are keeping his sales on par with last year's figures.
"In our business, if you're flat, that's a good thing," he said. "We haven't come out of this yet."
Contact Carlie Kollath at (662) 678-1598 or email@example.com.