We don't get a lot of protesters at events in our area, but this is good advice for publicists to keep in their back pocket.
I recently took on a client who has some controversial stances. We're anticipating that we'll have to deal with protesters at some point. Any advice?
Dear Protester PR,
Two ProfNet experts share their insight:
"Protesters are one of the challenges that any politician or major CEO faces," says David Johnson, CEO of Strategic Vision. How they respond to the protesters says a lot about how the media portrays them.
Protesters show up at events because they want to create publicity and embarrass the public figure, Johnson continues. They want to become the media story, rather than the event or speech that is being held. Protesters also know that reporters love conflict, especially in this 24/7 news cycle.
So what should you do or not do if you are the subject of protesters?