It’s only been a few weeks, but it appears Brett Favre is a solid investment for Minnesota.
Today, Favre will guide the Vikings in a Monday Night Football showdown with his old team, the Green Bay Packers. This comes a week after Favre threw a last-second, 32-yard touchdown pass to rally the 3-0 Vikings past San Francisco.
Off the field, the Hancock County native is paying dividends, too.
A recent release by NFLShop.com shows Favre had the top selling jersey from April 1 to Aug. 28.
Instead of a Green Bay No. 4 jersey, or even a Jets No. 4, the purple No. 4 Vikings jersey has been the top seller — for $80 — for the past four months.
Favre didn’t join the Vikings until July.
In comparison, Favre’s Packers jersey in 2007 was the third best seller behind Tony Romo of Dallas and Tom Brady of New England, which shows how popular Favre is despite retiring and unretiring from the NFL the last two seasons,
Troy Polamalu and Ben Roethlisberger 20 of the Super Bowl champion Pittsburgh Steelers rank third and fifth behind Jay Cutler of Chicago.
The Vikings as a team are not listed in the top 10, which shows how popular the former Southern Miss standout is.
Case in point. Favre’s No. 4 Jets jersey was the top seller last year.
“I think that says a lot about Brett,” Favre’s agent Bus Cook said. “He is the most popular player in the NFL.
“It doesn’t matter if it’s in Green Bay, New York or Minnesota, Brett Favre is liked. Brett has fans all around the NFL. They love him.”
Locally, the No. 4 Vikings jersey hasn’t been the seller at Academy Sports in Gulfport like Favre’s Jets jersey that sold out last year.
Matt Smith, store manager at Academy, said the New Orleans Saints’ early success has overshadowed Favre’s arrival in Minnesota.
“We do sell a lot of them, but not like we did last year with his Jets jersey,” Smith said. “Our initial shipment was 100 and we still have a few left.
“In Minnesota, they sold out. I haven’t seen those numbers down here but it has been steady.”
Al Jones/The Sun Herald (MCT)