Ole Miss football fans who thought ahead and ordered single-game tickets for the Rebels’ SEC home games received a shock this week when their purchases were invalidated.
The move was necessary to reclaim those seats and make them part of season ticket packages to sell as many as those packages as possible, assistant athletics director for ticket operations Sans Russell said.
The strategy paid off. The school sold out of season tickets.
“We have quit taking season ticket orders,” Russell said.
When all the numbers have settled the Rebels will be between 50,500 and 50,800 season tickets sold. The surge in season ticket sales has generated roughly an extra $2 million in unbudgeted revenue for the athletics department.
Reclaiming sold individual seats is something the school has never had to do but reserves the right to do so in the fine print.
“On our website, in our literature and when people call and order – all three places – we always tell folks the (individual) tickets are not guaranteed. They don’t want to say they heard that, but it’s there in writing,” Russell said.
Single-game tickets are still available for non-conference home games against Southeastern Louisiana, Alabama-Birmingham and Northern Arizona. Cost is $40 for the sideline, $25 for the north end zone.
“It shouldn’t be a surprise to people, but it’s a surprise we’re having to do it,” Russell said. “Next year we’ll do this differently, and we won’t offer individual game tickets until this time of year.”
Parrish Alford/NEMS Daily Journal