"The Alliance had a 'Shop Corinth' campaign throughout the past few years, but it's something Main Street wanted to get involved with too," said Main Street Corinth Executive Director Kelly Rinehart. The two organizations are joint sponsors of the promotional campaign.
Corinth businesses are delivering the message with postcards that can be handed out to consumers.
"If every household in Alcorn County shifted $100 of their annual spending from outside (non-local) businesses to local businesses, the economic impact to Corinth and Alcorn County would be more than $1.7 million in new sales and $22,015 in tax revenue for the city of Corinth," reads the message on the postcard.
More communities are promoting the advantages of shopping locally. Economic analysis and strategic consulting company Civic Economics, of Houston, Texas, found in a 2002 study that $100 spent in a local bookstore had an economic impact of $45, versus the same amount spent at a chain bookstore had an economic impact of $13.
"More dollars are spent within the community when you shop local; it touches more hands in the community," said the company's co-founder, Dan Houston.
According to Corinth's shop local promotion:
• Money spent in Corinth stays in the local community, creating jobs and funding local improvements through tax revenues.
• Local businesses give back through volunteering and donating funds to schools, nonprofit organizations and other community groups.
• You can save money in gas and travel time.
• Local businesses have unique items.
"We're spreading the message through our e-mail lists, Facebook pages for Main Street and The Alliance and public service announcements, so we're working hard to get the word out," Rinehart said.
Contact Lena Mitchell at (662) 287-9822 or firstname.lastname@example.org