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A Hancock exec said the store's new signage will be replaced with a new sign in about a month.
A sign with “Hancock Fabrics & More” in red, yellow and white recently replaced Hancock’s longtime logo of “Hancock Fabrics” in all red letters.
Hancock CFO Rob Driskell said the new signage is temporary and is not the company’s new logo. He estimates the sign will come down in the next 30 days or as soon as a new sign can be made.
The current emblem will be replaced with signage that features “Hancock Fabrics crafts & more” in all white letters. “Hancock Fabrics,” in the soon-to-be sign is shown in the rendering in all capital letters. The “H” is more stylized than the previous logo.
It is unclear if the most recent rendering will become the company’s new logo or if Hancock will keep its original red logo.
It also is unclear if the new signage will be rolled out to Hancock’s 263 other stores across the country. The Tupelo store historically has served as Hancock’s test store.
Last month, the Baldywn-based retailer reported a fiscal-year loss of nearly $10.5 million, reversing a $1.8 million profit for the prior fiscal year.
Net sales for the company rose slightly, from $274.1 million to $275.5 million.
Contact Carlie Kollath at (662) 678-1598 or carlie.kollath@journalinc.com.