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BancorpSouth Arena makes history with attendance
by Sheena Barnett/NEMS Daily Journal
Aug 13, 2011 | 2370 views | 0 0 comments | 8 8 recommendations | email to a friend | print
TUPELO - Rock 'n' roll bands, antique cars, wrestlers, country stars and graduating seniors are all good things for the BancorpSouth Arena.

Concerts like Rascal Flatts and Poison and events like WWE Smackdown, the Blue Suede Cruise, Ringling Bros. and Barnum & Bailey Circus and various graduations have brought this year's attendance way up, to more than 200,000.

"This one is going to be one of the top three years in the entire history. It could be No. 2, depending on how these last few events finish out for us," arena director Todd Hunt said. "It's been a very successful year for us, even considering the economy and everything else that's going on."

By passing the 200,000 mark, it's the first time in the arena's history that number has been reached four years in a row.

Rounding out the year at the arena, and sure to pull big crowds, include concerts by Keith Urban, Miranda Lambert and Casting Crowns, performances by Cirque du Soleil and Disney Live!, and the EWomen Extraordinary Women's conference featuring Sarah Palin.

The only series that has been a bit of a disappointment was the Broadway series.

After two years of hosting a Broadway series, the BancorpSouth Arena isn't hosting a season this year.

"There's a strong possibility we'll do a show or two," Hunt said, "but not a full season run."

The Broadway series' promoter needed at least 1,500-1,600 in attendance for each show - which was achieved in the series' first year - but sales for the second year weren't as strong. The average attendance for the Broadway shows in the second season was at about 1,000-1,100.

"It wasn't that the attendance was poor, it just wasn't as strong as it needed to be," Hunt said.

It also cost the Arena about $20,000 to rent out the equipment and pay laborers to turn the Arena into a venue for Broadway shows for each show.
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