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Randy Watkins tells The Clarion-Ledger that if he cannot, the tournament could lose its spot on the 2012 PGA Tour calendar. He says just under $1 million a year is needed
Watkins says Viking decided last week to drop the sponsorship.
The company makes high-end kitchen appliances. It has been hit hard by the recession, laying off more than 300 workers since 2008.
Viking has been the title sponsor for the last five years and four tournaments. Rain canceled the 2009 event.