Roberts is part of a musical group of mostly Ole Miss students, three of them from Tupelo, that produced a song that is entitled “Rebelz” but is better known by its unofficial name, “Feed Moncrief.”
Before there was the song, there were red T-shirts with white lettering that said, “Feed Moncrief.” The song produced by the group known as King Kobraz highlighted a number of Ole Miss players but paid special attention to Moncrief, the Rebels’ sophomore wide receiver.
Feeding Moncrief has always been part of the plan for Ole Miss coach Hugh Freeze, but that’s been difficult at times depending on how defenses have schemed against him.
Feeding took place in the Egg Bowl, and “Rebelz” became a hit. It was shown on the video board, and Moncrief began mimicking the motions of eating a meal while his teammates celebrated around him.
“I was overjoyed,” Roberts said. “I didn’t think I could smile that big, hearing it played so loudly, seeing the pom-poms shaking and all across the stadium people getting into it. I told someone, ‘This is just too big for me.’”
In addition to Roberts, the group includes Tupelo’s Blake Pruett and Patrick Haadsma and Jackson’s Monty Miller, a recent Ole Miss graduate.
Moncrief has totaled 60 catches for 948 yards and 10 touchdowns. He was already having a good season but has exploded over the last two games.
At LSU, Moncrief had six catches for 161 yards and two touchdowns. The video was already complete by then, and it seemed a perfect scenario was setting up for its release – until LSU scored the winning points with 15 seconds left.
“It felt kind of weird watching that (LSU game) as not only a fan but kind of like a stakeholder in the team,” Roberts said. “We had more at stake than just the game.”
The group decided to wait a little while to give fans time to regroup after the emotional loss. The video was released on Nov. 20, the Tuesday prior to the Egg Bowl.
Ole Miss coach Hugh Freeze caught it with a link on Twitter and forwarded it along the social media highway, but the real boost to the song “Rebelz” came on game day when it was played on the video board at Vaught-Hemingway Stadium and, most of all, when Moncrief had a monster game against the state rival with seven catches for 173 yards and three touchdowns.
He was well-fed and the Rebels pulled away in the second half for a 41-24 win.
Other videos the group has posted on Youtube have received as many as 5,000 views, but the Friday prior to the game the Moncrief video had received just short of 10,000 views.
As of Saturday afternoon it had received almost 75,000 views.
“It’s been way bigger than we ever expected,” Roberts said. “We never had any clue it would be played at the kickoffs. The response from players and fans, it’s beyond believe at this moment. It’s been like a whirlwind for us.”