Chuck Nelms, executive director of the MMVC, said a complaint was filed against Carlock Nissan regarding a violation of Regulation Four, which addresses deceptive or misleading vehicle advertising.
The complaint could have been filed by either a customer, another auto dealership or by an automobile manufacturers, Nelms said.
An investigation was conducted and “we felt there was a violation.”
And since the commission is a state agency, its regulations are enforced like laws, Nelms said.
“We looked at several things in a complaint,” Nelms said. “And we look into every complaint we get.”
Carlock Nissan has 30 days to appeal the fine, which was imposed Sept. 18. That gives Carlock until Oct. 18 to submit responses, which will be kept private, Nelms said.
Carlock Nissan owner Clay Carlock could not be reached for comment Friday.
Nelms said that the dealership was invited, but did not attend the commission’s meeting last week.
The commission comprises eight members plus Nelms, who is a non-voting member.