Wyatt, who has deep roots in the Northeast Mississippi sports community, starts Jan. 4.
He replaces Neal McCoy, who was promoted to deputy director of the CVB.
In his role at the CVB, Wyatt will be responsible for several programs including recruiting national sporting events, developing grass-roots initiatives and representing Tupelo at industry trade shows, according to Stephanie Moody-Coomer, the CVB's marketing director.
The CVB added the sports development director position, the first of its kind in Mississippi, several years ago to sell, market and promote Tupelo as an attractive destination in the sports travel industry.
"Matt is going to be a great addition to the CVB staff," said Linda Butler-Johnson, executive director of the CVB, in a press release. "His sports knowledge, coupled with his sales background, made him the perfect candidate for the job."
Most recently, Wyatt was the sports director for the Mississippi Radio Group, where he hosted the popular "Sports Drive" radio talk show on MISS 98.
Wyatt said he will step down as the main host at the end of the year, but the daily show will continue. Max Howell, a longtime football coach, will take over as the main host as of Jan. 1, and Scott Spencer will be the co-host, Wyatt said.
"I will go from a permanent host to someone who is available to the show as my schedule allows" in the capacity of sports development director, Wyatt said.
Before the radio show, Wyatt was a member of the Mississippi State University football team from 1995 to 1999, followed by a stint with the Hamburg Blue Devils professional football team in Germany.
The Montgomery, Ala.-native then returned to Mississippi and became a sports anchor for WTVA and later the sports information director for Northeast Mississippi Community College.
Contact Carlie Kollath at (662) 678-1598 or firstname.lastname@example.org.