When Lawler decided to start his own television show devoted to wrestling, he called on Tupelo's own "Hollywood" Jimmy Blaylock.
"They called me on a Monday and said, 'Would you like to be part of one of the biggest wrestling shows around?'" Blaylock said.
When he found out that the show was going to be titled "Jerry Lawler's Memphis Wrestling," Blaylock didn't hesitate.
"It's going to be good. It's going to be big," Blaylock said. "It's going to be exciting."
And the show, which will debut Saturday, June 5 in Memphis, will feature Blaylock in the announcer's chair.
In the Mid-South wrestling world, Blaylock has developed a reputation as a "heel." That reputation preceded him during the first taping of "Jerry Lawler's Memphis Wrestling."
"I hadn't been in Memphis for a while, but they booed me as soon as I went out there," he said. "It felt good. There's nothing like it."
Since Blaylock watched wrestling matches as a kid with his dad, he's pulled for the bad guys. He was asked to be a wrestling manager in 1991, and "Hollywood" Jimmy was born. Since then, he's been stirring up fans at events throughout the Southeast.
Now, Blaylock has a bigger stage, and a bigger foil. He's been staying up at night coming up with zingers for Lawler.
"Here's one: Jerry Lawler's got more oil in his hair than the Gulf Coast," he said. "I try to write up new and creative stuff."
The show will be syndicated, and the hope is that it will be available throughout the country, as well as Canada and Mexico. Blaylock said there are plans to have the show carried in Tupelo, but no deal has been completed.
As he unloads mean-spirited comments at Lawler on the air, make no mistake about it: Blaylock will be one happy and grateful man.
"This is probably the biggest thing that I've ever done," he said. "I hope this really goes somewhere. I hope it does good. I hope it gives wrestling fans something to excite them."
Contact M. Scott Morris at (662) 678-1589 or email@example.com.